Hollywood glamour hits London Fashion Week

Hailing from Los Angeles, Alana Hale has fantasized about becoming a Fashion designer since a very young age. Marketing a line of clutch bags by the age of 9 and working for the family glove business at 15, she has always been surrounded by fashion. Following this she attended FIDM in Los Angeles and studied abroad in the fashion capital of the world, Paris, before returning home to work as an assistant designer for an LA-based contemporary womenswear company.

Alana started designing under her own label two years ago and recently launched her signature collection at her Holiday 2010 Fashion Show in Los Angeles. Having dressed Paula Abdul for the American Idol Season Finale in 2010, Alana's collection has quickly become a favourite with celebrities and stylists alike. She is currently developing a jewellery line with ice-skating and fashion extraordinaire, Johnny Weir and is credited with "spot on creations that leave you salivating for more!"

 

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TISSU PREMIER will take place in June 2011

By abandoning its September dates to re-position itself in June, Tissu Premier, the creative trade fairs that helps accelerate business, confirms its position in the Fast Fashion market.

Eurovet, the fair’s organizer, wants to give Tissu Premier a new dimension since in September it competes with the big concentration of Clothing-Textile industry Fairs.

Tissu Premier thus hopes to be more in synch with today’s faster collection rhythm and the fact that order periods are now spread throughout the year. The date change will offer new business and sourcing perspectives at a key moment for presenting the collections, especially for short-term Winter deliveries.

The goal of the strategy is also to offer growth opportunities to the fair’s increasingly international roster of exhibitors and buyers. Thus Tissu Premier positions itself advantageously as a federating platform for countries in Northern Europe (Belgium, Germany, Great Britain, the Netherlands …).

It will also confirm Tissu Premier’s niche positioning as a short-term Trade Fair that presents mid and long-term fashion options at the same time, since buyers today want to view the collections further in advance. 

 

Read more about TISSU PREMIER will take place in June 2011 @ Fibre2fashion