via GawkerThis ad is intriguing to me for a couple reasons. First because, it's Iman. Who doesn't want to look at her all day? Second, because in spite of her incredible beauty and grace, this is so horribly styled, even by 1977 standards. If they were going for the "looks like she was just attacked by a tiger" look then I suppose they succeeded but really, why the bed head? This doesn't say wild and sexy to me, it says just rolled out of bed, a bed which just happens to be a bus terminal. Also, Tigress? I've read that many Black models complain that the fashion machine exploits race, using images of Black women as a negative construction. Instead of being presented as the beautiful women they are, they are instead presented as animalistic and exotic, something other than beautiful. Lastly, the ad immediately made me think of Duran Duran's "Hungry Like the Wolf" video.
Now, to be perfectly honest, I freaking loved that video when I was a preteen. I lived, breathed and dreamed Duran Duran and when I first saw that video, I was floored. I mean, it had an honest to God dark skinned Black woman in it and she got to kiss Simon Le Bon. I so wanted to be her. It's so funny how once just accepts things at face value when one is a child. Thinking about that video now sorta makes me cringe.